SEO Concepts

SEO

Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. 

The more visibility a website has on search engines, the more likely it is that brand captures business.


Types of SEO

  1. On-page SEO (on-site SEO)
  2. Off-page SEO (off-site SEO)
  3. Technical SEO
  4. Local SEO


On-page SEO (on-site SEO)

On-page SEO (or on-site SEO) is the process of optimizing web pages to rank higher in search engines for specific keywords to increase organic traffic.

It includes
  • SEO Keyword Research
  • Quality SEO Content
  • Internal Linking For SEO
  • Metadata SEO Optimization
  • Image SEO Optimization


Off-page SEO (off-site SEO)


Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

It includes
  • Guest blogging
  • Competitor Research and Analysis
  • Internet ads

Technical SEO

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.

It includes
  • Site Load Time
  • Mobile-Friendliness
  • Crawl Error Identification
  • Keyword Cannibalization Audit
  • Duplicate Content Audit

Local SEO

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.



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